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The black and white club marries the social network, launched in 2021, designed for young sports enthusiasts
New important social partner for Juventus . The black and white club has made official the entry of Omada , the fastest growing sports Social Game in Europe. From today, and for the next two years , Omada is the Official Youth Partner of Juventus: the brand will appear on the training kits of the Next Gen and U20 teams and will develop engaging and fun content for social media. In addition, it will leverage its partnership with Juventus to offer the best possible experience to its users, regularly offering rewards through the app.
What is Omada
Omada is a social network designed for young sports fans, launched in 2021 in France. A mobile app that allows users to discuss the latest sports news and compete for free through daily sports predictions. With over 1 million players per month , the Omada community has quickly expanded beyond France, becoming a daily rendezvous for sports fans in the United States, the United Kingdom, Italy and Spain.
Calvo: "Strong reality on the rise"
Francesco Calvo , Managing Director Revenue & Institutional Relations of Juventus, commented on the new partnership: " For the first time, a brand has chosen to directly associate itself with some of our youth teams, as proof of the excellent work that the Club is carrying out - he comments - Omada is a rapidly growing reality, which, like Juventus, has young people as its target audience. This is an opportunity to create new and unique moments of involvement aimed at this age group ".
Adrien Miniatti , CEO and founder of the Omada app: " We are very honored to announce our partnership with Juventus, a world-renowned club, which reflects the growing importance of our app internationally - he says. - Through this partnership, we aim to continue providing the best possible experience to our fans and the Juventus community, both within the app and on social media ."
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