JUVENTUS AND SNAPCHAT ANNOUNCE AN INNOVATIVE PARTNERSHIP

Juventus today announces the relaunch of its official profile on Snapchat and presents a new try-on lens to virtually wear the Club shirt, with the aim of inspiring and engaging millions of fans around the world. Thanks to these new innovative experiences, Juventus aims to reach Snapchat's unique audience that includes the new generation of sports enthusiasts in order to revolutionize the way they celebrate sport and enjoy their favorite content. With the start of the summer tour in the United States, the profile **@juventus**is back live and filled with exclusive content, providing fans with new ways to get in touch with and support their favorite club, before the start of the new Serie A season, which kicks off on 20 August.

On Friday, July 28, 2023, Juventus became the first soccer team to visit Snap's Los Angeles headquarters. Paul Pogba , Moise Kean , Weston McKennie and Manuel Locatelli sat down with a selection of creators and learned about the latest in Snap's AR technology.

Through the official profile of Juventus, over 750 million Snapchatters worldwide will be able to see the highlights of the matches of both the men's and women's teams and access special behind-the-scenes content, including athletic preparation, clips from the training pitch, fan-made content and post-match activities. Furthermore, thanks to Snapchat's "Live Garment Transfer" technology, fans will also be able to use the dedicated lens to virtually try on the team's official kit for next season and purchase it directly from the Club's online store.

Mike Armstrong, Chief Marketing & Communications Officer Juventus Football Club, said: «For Juventus, which has always had young people at the center of its name and its DNA , it is a natural path to actively seek to create new content and experiences dedicated to the new generation of fans from all over the world. Snapchat has an incredible following in many countries, is a leader in augmented reality and we see huge potential for using Snapchat while watching sports. We are excited to continue working for our fans by bringing new experiences to Snapchatters around the world . "