Juventus, the presentation of the new shirts will take place without sponsors

As reported by Antonio Corsa, founder of JTalks ,the new Juventus shirts will be officially presented on July 16th.As already announced on social media by the black and white club itself, last June 30 the historic partnership with Jeep came to an end after 12 seasons.

For the first time in over a decade, Juventus is therefore called to truly measure itself against the market by seeking sponsorship from investors not related to the club (FCA Italy SpA was subject, like Juventus, to control by EXOR NV).

After having examined several proposals and deemed them insufficient ( read here  for more information on the "Arab offers"), at the moment an agreement has not yet been reached for next season.

The new jerseys will therefore be presented without sponsors and Juventus could thus start the next sports season, to the delight of collectors and purists.According to the rules, it is possible to modify the jerseys by inserting a new sponsor at any time, even after the season has started, so the Managing Director Revenue, Francesco Calvo , will continue his research in the coming weeks.

Last June 24, an 11-year collaboration was announced with Fanatics , a leading digital platform in the sports sector that has obtained the Master Licensee to manage the Juventus merchandising.

Last June 29, finally, Juventus renewed for another two years the collaboration with the Japanese company Cygames which will remain "back partner" bringing the total seasons of the partnership to 8.